Press Kit

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You’re welcome to make use of our logo or photos for editorial purposes only, with credit to Piggy The Bank.

Mission Statement

Piggy the Bank is a grassroots fintech startup that’s out to change the way Canadians shop and save. Our aim is to flip the ‘impulse buy’ shopping experience to an automatic goal savings account.  Why should people feel guilty about spending money they don’t have, when they can feel good about spending money they’ve saved up?  

Consumers will avoid debt by breaking down large purchases into smaller payments. Our app will connect your future purchases to big ticket items like electronics and furniture where retailers are ready to offer exclusive private deals.

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Founding Team Bios

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Ryan Silver, Technical Lead & Co-Founder — Ryan has over 15+ years of digital expertise in interactive app development, technical strategy, client relationships and team management. He has delivered on many award winning digital campaigns  with some of Canada’s top advertising agencies including BBDO, FCB Global, Saatchi & Saatchi, Leo Burnett, Ogilvy & Mathar in various lead technical roles  along brands including Pepsi, Nissan/Infiniti, TD Bank, SC Johnson, Globe and Mail. Ryan has recently assisted in software development with Teranet, an exclusive provider of Ontario’s online property search and registration. Ryan is also a Part-Time Professor at the Centre for Arts, Design & Information Technology at George Brown College.


Andy Garcia, CDO & Co-Founder — Andy is an award winning UX Designer, Art Director and Entrepreneur living in Toronto. He has a passion for storytelling and how it can interact with brands, fans and customers alike. Over the years Andy has worked with a roster of big brands including: The Globe and Mail, Samsung Canada and the Bank of Montreal. With over decade of experience in design, UX and creative management, his work ranges from innovative technical projects to social concepts that break barriers and bring to life ideas that can change the way users use technology in ever day life. A few of his recent notable projects include: the CSA winning Big Brother Canada digital franchise, the FITC winning Sochi Olympics Notes from Home website and the Peabody winning and Emmy nominated VR documentary: Ebola Outbreak a Virtual Journey.


Social Media

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September 2013 – The Beginning
July 2014 – Alpha testing with sample group
December 2015 – Limited BETA Testing with Friends and Family
May 2016 – Partnership integration with Best Buy Canada
July 2016 – Public Desktop Launch
January 2017 – Desktop Update


Contact Us

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